Why advertise on the move?

We hope we have answered most of your queries. Here are some of the questions our customers have asked that may be relevant to you.

  1. Why advertise on the move?
  2. Why Motamedia above poster sites?
  3. Why Motamedia? There must be other companies doing the same thing?
  4. How did you conduct your research?
  5. How do I know that your research is accurate?
  6. You say that Motamedia is conscious of its carbon footprint. What does this mean?
  7. So how does the advertising process work?
  8. What if I don't have an agency?
  9. What are the leadtimes?
  10. What if one of my vehicles is damaged?
  11. How will I know if my campaign is successful?
  12. What about Experiential Campaigns?

  1. Why advertise on the move?

    The number of us leaving home each day has increased by 51% in the last 10 years*, leading to a greater number of people with the opportunity to see advertising outdoors. Yet this is a crowded space. Advertising on vehicles, cars and trucks provides an ideal opportunity for drivers, passengers and pedestrians to receive messages in a location more-or-less devoid of promotional advertising.

    *The Outdoor Advertising Association 2007

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  2. Why Motamedia above poster sites?

    Motamedia is cost efficient, with Opportunities to See at a lower cost per £ than poster advertisements.

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  3. Why Motamedia? There must be other companies doing the same thing?

    Of course there are other vehicle advertising companies. However, we believe that our research is more thorough and certainly more up-to-date. Additionally, the experience of Motamedia’s parent company means that we can guarantee complete satisfaction in terms of your advertisements, your chosen routes and on-time delivery.

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  4. How did you conduct your research?

    Motamedia employed a research team to measure the number of OTS (Opportunities to See) on each Motamedia route at various times of the day and week across the UK. This data has been amalgamated with other data on audience demographics to produce our research.

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  5. How do I know that your research is accurate?

    Motamedia's research plan was formulated by experienced media buyers and statisticians. We are happy to take our customers through a full outline of our research when we meet.

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  6. You say that Motamedia is conscious of its carbon footprint. What does this mean?

    Like all responsible companies, Motamedia is concerned about the impact of its day-to-day business on the environment. As a result, Motamedia is currently entering into an arrangement with The CarbonNeutral Company to ensure that all vehicles carrying our clients’ advertising are CarbonNeutral. This means that money spent on buying carbon offsets for every Motamedia vehicle on the road is used to fund carbon reduction projects around the world. For further information please visit www.carbonneutral.com

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  7. So how does the advertising process work?

    It’s simple. We provide your agency with templates to fit the type of vehicles you have chosen. They design artwork to fit the templates, taking into account the three sides of the vehicle. We convert the artwork into vinyl sheets and apply it to the vehicles in time for your launch date. You can read a more detailed guide to the process here.

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  8. What if I don't have an agency?

    In the unlikely event that this is the case, we can arrange this for you.

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  9. What are the leadtimes?

    It depends a lot on availability, the complexity of the campaign and the number of vehicles required; however, for example, a campaign featuring 25 lorries could be ready for the road in 14 days whilst a requirement for 200 lorries would take a little longer.

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  10. What if one of my vehicles is damaged?

    We hope this doesn't happen but if it does, we will undertake any repairs free of charge and refund any lost days from your campaign.

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  11. How will I know if my campaign is successful?

    Motamedia's research can provide you with an overview of the numbers of people likely to have seen your campaign. A great way to improve your audience measurement is also to use a Call to Action such as a new phone number or a dedicated web address. Remember, though, that people on the move may not be able to note these down and may approach you by other routes.

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  12. What about Experiential Campaigns?

    That's easy! Motamedia Experiential is a new service from Motamedia.

    If you want to reach a particular audience, we can arrange for cars, trucks or other vehicles to advertise your message on the roads or at specific locations.

    We can decorate the vehicles in unique ways and even use the insides of trucks as part of the consumer experience.

    For further information, please contact us for a digital brochure.

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We hope that these answers are useful to you. We'd really like to meet you and discuss your requirements in more detail. Please contact us to find out more on 0845 602 2745.