News

01/05/2008
Motamedia Becomes Official Sponsor of Land Rover Go 60 Expedition



Motamedia, the leading name in vehicle advertising, announces that it has been appointed an Official Sponsor of the Land Rover Club’s celebration of Land Rover’s 60th Anniversary - ‘GO 60 Sharing Our World’ .


The event recreates a long standing tradition of worldwide adventure, and will see the Land Rover Club hold a moving children’s art competition on a global scale with events at schools in the West Midlands and at participating dealers and charity projects throughout Europe and Asia. To connect the communities and cross physical borders, the Land Rover Club Ltd will drive from London to Singapore in just 60 days starting in May 2008. The art competition, based on the theme of "Memorable Moments", has cash prizes for children between the ages of 4 and 6, as well as a prize for the overall winner’s school. On return from Singapore, the vehicles will become part of an art exhibition with handprints added to an "Art Car" throughout the journey. The challenge will provide a focus for and raise funds for deprived communities supported by the British Red Cross.


Motamedia’s logo will join fellow high profile sponsors such as Goodyear, Kavlico, Sika, CV Freight, Grimaldi and Unipart on the livery of four Land Rover Discovery vehicles and two Defenders. Motamedia is also providing the branding for a special Art Car made up of 350 cut out stickers.


Colin Smith, Motamedia’s Managing Director comments, “We are delighted to be supporting the Land Rover Club with such an important and creative initiative. As a company that promotes the power of vehicle advertising and branding, we are proud to be part of a project that uses vehicle branding as an innovative and creative form of communication. We hope that the project raises a great deal for charity and provides the children of many cultures with a sense of excitement and unity.”


Sam Mercer, from the GO 60 expedition team comments, “GO 60 Sharing Our World is a unique approach to charitable fund-raising that seeks to communicate through undertaking a journey, creating art and fostering talent in the various communities that it touches. The sponsorship of companies such as Motamedia has enabled us to start from a positive base with a significant store of donations at the start of our journey, We are grateful to Motamedia and all our sponsors for their involvement in the GO 60 Sharing Our World project.”


About Motamedia

Motamedia is a dynamic provider of vehicle advertising to major brands across the UK. Offering full in-house operations via its production company Mediafleet, Motamedia delivers quality combined with dedicated customer service and product monitoring. Answering the need for advertising in new outdoor locations, Motamedia has undertaken a programme of on-going audience research involving new approaches to measuring Opportunities to See on moving vehicles. With a clear commitment to its environmental responsibilities, Motamedia is involved in a continuous analysis of its purchasing and production processes and provides integrated carbon-offsetting for every client advertisement.


About Mediafleet

Mediafleet is an established and trusted provider of vehicle livery systems to major organisations across the UK. A privately owned company, Mediafleet manages fleet livery for some of Britain’s best-known brands, delivering operational excellence, creativity and personal service.


For Further Information

Please contact Zoë Buckingham, Public Relations Consultant to Motamedia:

 +44 (0)7714 837426 / motamedia@zoebuckingham.com


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