News

Motamedia announces the launch of a vehicle advertising campaign for Activision’s new game Guitar Hero on Tour.

The campaign, which uses a nationwide fleet of trucks fully wrapped in 3D advertisements for Guitar Hero on Tour, has been designed as an integral part of the high-profile UK launch of the game.

Activision is an international market leader in all areas of the fast growing entertainment software industry, publishing interactive games, both online and console-based. Guitar Hero on Tour is played on the Nintendo DS, a hand-held, portable console, and is based on the successful Guitar Hero games.

The advertisements, displayed on both the sides and rears of Motamedia vehicles, use graphics from the game to create a 3D effect around the vehicle. The effective is dramatic due to the scale of the advertisement and the colourful use of design whilst the copy announces the product launch on Nintendo DS.

The campaign utilises two vehicle types, 30 foot and 40 trailers, in order to provide a mixture of urban and motorway coverage. Motamedia’s research has shown that these ‘moving billboards’ are effective platforms for increasing brand awareness, capable of reaching a wide audience in areas largely uncluttered with other forms of advertising. The production services were provided by Motamedia’s vehicle branding sister company, Mediafleet.

“We are delighted to be part of the nationwide launch of Guitar Hero on Tour and to be assisting such a leading player in the worldwide games industry,” comments Motamedia Managing Director, Colin Smith. “Our advertising is particularly suitable for a game that can be played on the move, and Activision’s state of the art graphics have created a particularly striking campaign. We strongly believe that this campaign demonstrates the suitability of Motamedia’s moving advertising for a high profile product launch even for high technology products.”

Tim Lloyd, planner at Starcom MediaVest comments, “Guitar Hero on Tour will appeal to a broad mix of players and as a result, we wanted to use a number of different promotional devices to reach our target audience. Motamedia advertising is a dynamic, impactful and wide-reaching form of advertising that fits nicely with our ‘On Tour’ strategy.

About Motamedia

Motamedia is a dynamic provider of vehicle advertising to major brands across the UK. Offering full in-house operations via its production company Mediafleet, Motamedia delivers quality combined with dedicated customer service and product monitoring. Answering the need for advertising in new outdoor locations, Motamedia has undertaken a programme of on-going audience research involving new approaches to measuring Opportunities to See on moving vehicles. With a clear commitment to its environmental responsibilities, Motamedia is involved in a continuous analysis of its purchasing and production processes and provides integrated carbon-offsetting for every client advertisement.