News

London 19th September 2008: Motamedia announces the launch of a vehicle advertising campaign for Bristol and West Vehicle Hire.

The campaign, employing a fleet of trucks along carefully selected routes, uses high impact, full-colour 3D advertisements for “Bristol & West Vehicle Hire, Your Local Vehicle Experts”.  

Bristol & West Vehicle Hire Ltd operate from locations in Bristol, Cheltenham, Exeter and Plymouth and are part of Northgate plc, the UK’s market leader for vehicle rental. The Northgate network of hire sites covers the UK, Ireland and Spain, providing business owners with an alternative to contract hire or outright purchase.

The advertisements, displayed on both the sides and rears of Motamedia vehicles, carry a short but strong message about the flexibility and scope of the company’s services. The scale of the advertisements, combined with the 3D nature of the design, is intended to build brand awareness and convey a strong message to a specific regional demographic.

Utilising a careful selection of vehicle types and routes - covering the Bristol area, Bath, Exeter and South Wales - Motamedia have used their research to put together a targeted campaign using OTS figures for vehicles and routes on specific days. This has been combined with data on audience demographics to produce a comprehensive picture of average audience numbers and profiles. 

Motamedia’s research has shown that its ‘moving billboards’ are an effective platform for increasing brand awareness, capable of reaching a wide audience in areas largely uncluttered with competing messages. The production services were provided by Motamedia’s vehicle branding sister company, Mediafleet.

“We are proud to be involved with the provision of such an interesting regional campaign for Bristol & West Vehicle Hire Ltd and The Northgate Group,” comments Motamedia Managing Director, Colin Smith. “Eye-catching advertising ‘on the move’ is ideal for companies involved in the fleet and transport sector, and in this case the attractive image and graphics and strong branding provide additional impact.”

Felix Beltran, Sales Director of Bristol and West Vehicle Hire, comments “The Bristol & West, Your Local Vehicle Experts” campaign will significantly improve brand recognition and visibility in our target market sector. The graphics, designed by Motamedia themselves, are visually striking, and the company’s careful route planning has enabled us to fully maximise our advertising spend.”