Ratecard & Offers
The driving dynamic of the Motamedia ratecard has been to provide the widest possible range of options in order to deliver the most cost-efficient campaigns defined by size of site, geographic region and audience demographics.
For clients seeking to target particular areas of the country, Motamedia’s modular approach enables selection of advertising by region.
Alternatively, clients can use trailer type to obtain a valuable degree of additional targeting. Each type of trailer has a particular route type bias, the larger vehicles dominating motorways and A roads, the smaller vehicles dominating urban roads and shopping areas, providing a useful level of demographic profiling.
Given the extent of this flexibility in the rate card, actual costs are best produced by our sales team against a campaign plan.
We hope that the following demonstrates the extraordinary value delivered by Motamedia advertisements.
A National Campaign for a major brand.
- Motamedia recommends use of nearsides, offsides and rears of the two largest types of trailers available within the Motamedia fleet, nationwide for a period of 3 months - maximising OTS on motorways and main trunk roads.
- Maximum availability is 142 trailers, translating into 284 double jumbo sites, 96 super-rears and 46 mega-rears. In total, an astonishing 11,036 square metres of advertising space across 142 sites.
- Our in-depth audience research shows that this campaign would achieve in excess of 1 billion OTS.
- Dependent on demand, this could be delivered at a cost of £775k
- This would equate to an OTS cost of £0.77 per 1,000 or £0.006 per 1000 per square metre.
A Regional Campaign targeting young shoppers in South West England.
- Motamedia recommends use of whole vehicles, nearside, offside and rears.
- The profile would suit 18 tonne trailers and fixed body urban vehicles operating from Bristol depots - a maximum of 12 vehicles with 6 megaside sites and 30 super size sites.
- By restricting the campaign to these vehicles, a higher than average concentration of OTS is actually delivered in the suburbs and centre of all main towns and cities in the South West region.
- This is supported by substantial OTS delivery on South West motorway and trunk road systems.
- Despite the low number of vehicles, this campaign delivers an impressive 50 million OTS, all within the target region, with a cost-efficient bias towards the prime target market.
- Dependent on demand, this test campaign could be delivered at a media cost of £33.8k, inclusive of a regional premium. This provides an OTS per square metre of £0.0012 per 1,000.
A campaign targeting all adult consumers as part of a broad media mix. Campaign duration 1 month to accommodate a closing date.
- Motamedia recommends utilising all vehicles currently in the fleet for one month.
- This would deliver a massive 567.7 million OTS in the campaign period.
- With an OTS in excess of ten times the adult population, the reach and repetition are significant.
- The campaign cost, depending on demand, is in the region of £342k, indicating a per 1000 OTS slightly in excess of £0.60. Again the OTS per square metre of advertising is £0.004.
